PPC & Social Media Management
Freelance Media runs both Traditional and Ecommerce campaigns, we utilize Google / Bing/ Meta / Reddit / TikTok & LinkedIn. At Freelance Media, we are devils in the data, data doesn’t lie, so data is what we use for optimization insights and enhancement opportunities. If you are currently running, or looking to run a traditional search or social campaign, we will discuss the needed outcome (CAC / ROAS /CALLS / FORMS / ETC) to determine the most efficient way to achieve your desired outcome, If you are a Ecommerce company that runs campaigns on ROAS, we will take a dive deep into the structure to determine efficiencies to raise ROAS where possible, and minimize wasted funds that aren’t producing the desired ROAS from a campaign, ad group and keyword level. Freelance media will perform the following for all campaigns we are retained to run
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Campaign Planning: Set goals, such as increasing website traffic, sales, or inquiries
Budget Management: Set a budget and determine daily ad spending
Targeting: Use targeting settings to display ads to the most relevant people, such as by age, gender, and location
Keyword Research: Conduct keyword research to identify terms potential customers use
Ad Creation: Create compelling ads that weave in keywords
Landing Page Suggestions: Suggest landing pages ideas for ads to perform at the highest conversion ability
Campaign Monitoring: Monitor campaign performance and metrics, such as click-through rate and cost of conversion
Campaign Optimization: Adjust campaigns to align with evolving market trends and business objectives
Reporting: Report campaign results to stakeholders
Segmentation: Social ads can target specific gender, age, income, interests, etc. Deciding on the exact segmentation is critical to success
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PPC & Social Media Audits
A "social media ad audit" is a comprehensive review and analysis of a company's paid advertising performance across all their social media platforms, evaluating the effectiveness of their ad campaigns, creative assets, targeting strategies, and overall campaign performance against set goals to identify areas for improvement and optimization.
A full audit includes all of the following components of your ad campaign, and we well make all suggestions for enhanced performance based on desired outcome. Performing a social media audit will help traditional businesses, as well as ecommerce businesses stay on top of their online presence.
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Key Components of Social Media Ad Audit:​
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Examines all Aspects Of Ad Campaigns: This includes looking at ad creative, targeting options, bidding strategies, landing pages, call-to-actions, and overall campaign structure​
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​Measures Performance Metrics: Key metrics analyzed include impressions, reach, engagement rate, click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS)​
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Identifies Strengths & Weaknesses: The audit highlights what's working well with the current ad strategy and pinpoints areas where improvements can be made​
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Aligns With Business Goals: The audit should be conducted with a focus on how the ad performance contributes to achieving overall business objectives
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PPC & Social Media Ad Consulting
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Digital media consulting is a service where a professional advises businesses on how to effectively utilize digital platforms like social media, websites, and search engines to reach their target audience, increase brand awareness, and achieve marketing goals by developing and implementing strategic digital marketing plans, often including elements like SEO, PPC campaigns, content creation, and analytics analysis
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We offer full service PPC and Social Media Ad consulting for individual businesses, as well as agencies. From a consulting perspective, we consult on their PPC and Social Ad needs. We are utilized as consultants for PPC campaign performance audits, as well as PPC strategy (to help understand opportunities of available traffic, keyword analysis, best practices for set up and implementation, and tracking opportunities.
If you are a digital agency, we offer this service as an extension of your team, or on an individual client based for current campaigns or new sales opportunities. We are often used for client sales calls, we can operate as a member of your team while on the client / prospective client call.
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Benefits of PPC and Social Media Advertising
What is PPC:
Pay-per-click Marketing or PPC is a paid digital marketing strategy, which allows you as a marketer to promote your products and services at multiple online platforms., while only paying on a click basis.
PPC will help with increasing your Brand presence over several
PPC conversion rates are very high, as you’re targeting those customers who are searching for products/services relevant to what you offer.
Benefits of Using PPC Marketing for Businesses:
PPC is a performance based model
Allows you to advertise in multiple platforms
Dynamically boosts your website’s traffic and sales
Allows you to measure and modify your ads performance
Can Target specific keywords and geographies
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Social Media Ads! What is it and what are the benefits!
What is Social Media Marketing:
Social media advertising is a type of digital marketing strategy that uses social networks, such as LinkedIn, YouTube, Facebook, X (formerly Twitter), TikTok and Instagram, to deliver paid ads to your target audience. Social Media Marketing lets you cast a wide net, as well as getting incredibly targeted with your desired audience, reach, ad creative and optimization opportunities. A social media ad campaign is a quick and effective way to communicate your value proposition to your prospects and improve your brand recall. You can even hyper-target your audiences and deliver personalized content using data and analytics.